Reebok, Futureverse Unveil AI Experience on Instagram to Create Personalized Digital Sneakers

Reebok wants consumers to create truly personalized digital sneakers, using artificial intelligence to imprint photo memories on shoes — from soul to sole.

The new feature starts on Instagram where users send @ReebokImpact a direct message with a photo. Technology partner Futureverse then applies generative AI to render the new Reeboks in less than a minute, remixing the image with representative color splashes and picture details on one of three shoe styles. Users then enter a digital editor to further design and tweak the creation.