Adidas Partners with Doodles For Coi Leray-Inspired Collection

Adidas Originals has announced a new collaboration with popular Ethereum-based NFT project Doodles to release a series of limited-edition apparel, sneakers, and digital wearables.

This partnership, inspired by musician Coi Leray’s character ‘Deysi’ from the upcoming animated special “Dullsville and the Doodleverse,” builds on the ongoing relationship between the two brands, following their earlier successful collaboration.